K-Bank App Revamp... "Personalized Benefit Recommendations"

K Bank announced on the 10th that it has made a major overhaul of its app.

The core of this app renewal is "K Bank discovering benefits every day." A K Bank official explained, "We carried out this renewal to differentiate the customer experience by combining two aspects: K Bank in daily life and an innovative investment hub."

The existing four tabs 'Home, Products, Notifications, All' have been newly changed to 'Home, Discover, Benefits, All.' The biggest change is the establishment of a new 'Benefits' tab, which was previously only accessible via an icon at the top. It analyzes customers' app usage patterns in a personalized way and recommends K Bank's services and promotions tailored to each individual's situation and interests at the very top. It also provides real-time popular benefits to all K Bank customers.

The home screen, which is the first screen of the K Bank app, has been made simple and intuitive, enhancing convenience by allowing customers to rearrange the order as they wish. In addition, key functions are provided as quick menu buttons so that customers can easily view and use their main K Bank account at a glance. When connected with open banking, customers can change the order of other financial accounts such as KB Kookmin Bank and Kakao Bank under their main K Bank account, enabling a customized screen for each customer. Customers can immediately view frequently used other accounts and asset lists, including their K Bank accounts.

Additionally, the existing Products tab has been changed to 'Discover,' showing K Bank products and services in a timely manner according to each customer's usage patterns, situations, and context. To enhance customer convenience, an integrated search function has been added to the All tab. Visual elements throughout the app have also been strengthened. Instead of simply listing products and services, they have been changed to a card format and include characters.

K Bank plans to continue working on enhancing customer convenience, such as providing personalization, starting with this app renewal.