"The Key to E-commerce Success"…Women's Business Market Access Capacity Building Training Conducted

Four Sessions Within the Year Conducted Online and Offline
Second Training Features Lectures by Coupang, Gmarket, and Kakao Officials

The Korea Women Entrepreneurs Association announced on the 9th that it held the "2nd Women's Business Sales Channel Capacity Building Training: The Key to e-Commerce Success" on the 8th at COEX in Gangnam, Seoul.

The Korea Women Entrepreneurs Association held a training session on strengthening sales capabilities for women-owned businesses under the theme "The Key to E-commerce Success" on the 8th at COEX in Gangnam, Seoul, where attendees are listening to the training. [Photo by Korea Women Entrepreneurs Association]

This training is part of the "Women's Business Sales Channel Capacity Building Support" project hosted by the Ministry of SMEs and Startups and organized by the Korea Women Entrepreneurs Association. It was prepared to discover excellent women-owned business products and support the establishment of popular brands and expansion of sales channels.

Throughout the year, four sessions will be conducted both online and offline, covering topics such as "Overseas Market Entry," "e-Commerce Success Strategies," "2024 Consumer Trends," and "Business Negotiation Strategies." The target audience includes approximately 700 women-owned businesses. The first training session, held in Busan in May, saw participation from a total of 120 women-owned companies.

The second training session was designed as a lecture to understand the e-commerce market, strategies to increase sales, and to discover appeal points for sustainable growth. Director Choo Young-min of Coupang gave a lecture on "Competitiveness of the Online Market through Statistics," Manager Lee Si-heon of Gmarket spoke on "Secrets of Best-Selling Products and How to Fully Utilize Marketing Elements," and Senior Manager Lee Ji-hye of Kakao presented on "KakaoTalk Store Entry and Sales Activation Strategies."

Lee Jung-han, president of the Korea Women Entrepreneurs Association, said, "Through this training, I hope that many women-owned businesses urgently needing digital transformation can seize new sales channel opportunities in the rapidly growing e-commerce market."