Abley Acquires Puma and Noldi... "Strengthening Brand Pavilion"

Puma Sees 49-Fold Increase in Transaction Volume Immediately After Store Opening

Able Corporation's fashion platform Ablee announced on the 9th that popular brands 'PUMA' and 'NERDY' have joined Ablee.

The global sports brand PUMA is gaining high popularity mainly among young people. Boasting a diverse product lineup from apparel to sneakers, it attracted attention last month on the 17th by appointing BLACKPINK member Ros? as a global ambassador.

Abley officially launches popular MZ brands 'Puma' and 'Nerdy'.
[Photo by Abley]

Street fashion brand NERDY, operated by APR, will also be available on Ablee starting from the 22nd. NERDY is recognized for presenting collections each season that reflect new designs and bold changes.

Kim Jeong-in, Head of Fashion Marketing at NERDY, said, "Ablee is a platform where an overwhelming number of over 8 million users per month gather to purchase products and share shopping information, maintaining active app usage and a strong trend presence, which led us to decide to join." She added, "We expect that by collaborating with Ablee in the future to expand customer touchpoints, we will be able to effectively showcase NERDY's trendy products to more customers."

In the case of PUMA, it is gaining popularity among customers simultaneously with its entry into Ablee. During the five days following the launch promotion (June 23?27), Ablee's transaction volume increased nearly 49 times (4796%) compared to the previous five days. In particular, the 'PUMA Club 5v5' product ranked high in the sneaker category during the promotion period.

Ablee plans to actively expand collaborations with newly joined brands. PUMA will release the new version of the 'Palermo' sneakers, which caused a big sensation in the first half of this year, called 'Palermo Vintage' on the 20th. NERDY will hold a special event at the end of this month selling short-sleeve T-shirts and slides (slippers) at exclusive discounted prices.

An Ablee representative said, "As famous domestic and international brands gather on Ablee, a solid product lineup is established, which acts as a driving force to attract more users, creating a virtuous cycle where new brands continue to join." They added, "Through the entry of new brands that have secured a strong fan base among the MZ generation (Millennials + Generation Z), we will continue to provide a satisfying brand shopping experience based on enhanced product strength."