Accelerating Global Expansion through Strategic Investment Attraction
Subsidiary Established in Grasse, France... Strengthening Global Networking
Beauty startup Bonjak announced on the 5th that it has secured strategic investment from French investment firm Villa Blu. The investment amount was not disclosed.
Bonjak sells the beauty brand 'Selvatico.' Selvatico collaborated with Robertet, the world's largest fragrance company, to present a perfume collection and body and hand lotions that modernly reinterpret French Impressionist culture. It has rapidly grown in the premium market, mainly in major domestic department stores, with monthly sales increasing by an average of 38% compared to the previous month since its launch.
Villa Blu is an investment subsidiary of Robertet established in 2023. Bonjak explained that Selvatico became the first non-European brand to receive investment from Villa Blu by delivering products and values recognized by world-renowned French perfumers.
Along with this investment, Bonjak will receive support from Villa Blu and Robertet in ▲distribution and intellectual property (IP) related operational services ▲technology and product development ▲networking with global beauty companies and venture capital (VC) ▲attracting follow-up investments in Europe. Oliver Villa Blu, CEO, said, “We decided to invest because we highly value Selvatico’s uniqueness, quality, and potential in the global market,” adding, “We will actively support Selvatico’s growth and global market expansion.”
Bonjak plans to establish a subsidiary in Grasse, France, the birthplace of perfume, and pursue global expansion following this investment. Bonjak CEO Hyeongjin Bae said, “We will achieve greater success in the lifestyle beauty market through collaboration with Robertet and Villa Blu,” and added, “We will expand business opportunities through their networks and accelerate growth in the global market, focusing on France, the United States, and China.”
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