3+1 Event and Gift Giveaway Promotion Abundant
Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 4th that it will introduce the ‘Viva Trading’ pop-up store, where vintage products from various brands can be found in one place, for the first time in Honam.
It is expected to offer enjoyable content not only to smart consumers seeking cost-effectiveness but also to MZ generation customers looking for unique experiences.
The Viva Trading pop-up store, known as a warehouse-style vintage shop, will be held from the 5th to the 17th at the event hall on the basement first floor of the main building of Gwangju Shinsegae. Viva Trading directly imports and sells vintage products from world-famous brands such as Burberry, making it a hot place for the fashion-interested MZ generation.
The Viva Trading pop-up store will showcase products from various brands including Burberry, Max Mara, Polo Ralph Lauren, Tommy Hilfiger, and Levi’s. Since these are vintage products, Levi’s pants are sold at reasonable prices ranging from 50,000 to 70,000 KRW. In addition, it is expected that many MZ generation consumers will visit because they can find numerous brand products all in one place.
Gwangju Shinsegae has prepared special promotions for customers visiting the Viva Trading pop-up store, which is being introduced for the first time in Honam.
Through the ‘3+1 event,’ customers who purchase four or more products will receive one product with the lowest price for free. For example, if you purchase four products priced at 50,000, 60,000, 70,000, and 80,000 KRW, you will get the 50,000 KRW product for free.
Also, customers who purchase over 100,000, 150,000, 300,000, and 500,000 KRW will receive a vintage scarf (random color), Viva Trading keyring, handmade tablecloth, and Viva Trading Stojo tumbler, respectively.
Lee Jeong-il, head of the new building team at Gwangju Shinsegae, said, “The MZ generation considers secondhand items not as old things but as a means to express individuality, so we expect many people to attend this event. Please show great interest in the Viva Trading pop-up store, where you can enjoy the fun of finding numerous brands in one place and abundant benefits such as the 3+1 event.”
Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr
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