Coway Ranks 32nd in 'Top 100 Brands of Korea'

Enhancing Coway Brand Value through 'Birex'

Coway announced on the 4th that it has been selected as one of the ‘Top 100 Brands in Korea’ for the second quarter of this year by Brandstock, a brand value evaluation company. The Top 100 Brands in Korea is a system that selects the top 100 brands with the highest scores among about 1,000 brands across more than 230 major domestic industry sectors, based on the patented brand value evaluation model BSTI (Brand Stock Top Index).

In this survey, Coway scored a total of 860.9 points out of 1,000 on the BSTI, ranking 32nd. This is a two-step rise compared to the previous quarter’s ranking. Coway explained that its sleep and healing care brand ‘BEREX’ successfully established itself in the mattress and massage chair markets, strengthening its brand status and receiving excellent evaluations. BEREX is leading market trends by continuously launching differentiated products such as smart mattresses, pebble chairs, and massage beds.

Coway Birex Reclining Massage Bed · Spinal Bed

In particular, among general bed-type massage devices, the ‘BEREX Reclining Massage Bed and Spinal Bed,’ which applies an automatic upper body reclining function, was evaluated as having raised convenience to the next level, leading to enhanced brand competitiveness.

A Coway representative said, "Through the BEREX brand, we are continuously introducing differentiated massage chairs and mattress products for customers’ healthy lives, leading the sleep and healing care market," adding, "We will continue to do our best to provide customers with innovative products and services."