HiteJinro Unveils 'Ilpum Jinro 1924 Heritage 100th Anniversary Edition'

Commemorating the 1924 Founding Year... Limited Sale of 19,240 Bottles
Premium Distilled Soju Embodying 100 Years of History

HiteJinro announced on the 4th that it will release and sell a limited edition distilled soju, ‘Ilpum Jinro 1924 Heritage 100th Anniversary Edition,’ on the 17th to commemorate its 100th anniversary this year. As the first company in the domestic liquor industry to reach its 100th anniversary, HiteJinro planned this commemorative liquor with excellent product quality and high rarity to embody its 100 years of heritage.

The Ilpum Jinro 100th Anniversary Edition being introduced this time is a premium distilled soju with an alcohol content of 30%, made based on HiteJinro’s 100-year history and brewing know-how. It features a blend of the highest purity ‘Ilpum Jinro 1924 Heritage’ base spirit, distilled three times using only premium Icheon rice labeled for royalty, and the ‘Ilpum Jinro 23-year’ oak barrel-aged base spirit, creating a deep flavor and smooth finish. Different tastes can be experienced depending on various drinking methods such as straight or on the rocks.

The product packaging maintains the black square bottle and gold crown, symbols of Ilpum Jinro Goyeonsan, while applying a mother-of-pearl design to highlight traditional beauty and luxury. Additionally, the 100th anniversary logo is inserted to emphasize the limited edition. This ‘Ilpum Jinro 100th Anniversary Edition’ was produced in only 19,240 bottles to commemorate the founding year and will be available nationwide through home channels and upscale restaurants starting from the 17th.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, “The 100th anniversary commemorative liquor, which has been highly anticipated since the beginning of this year, has finally been unveiled. We will continue to lead the market by presenting a new direction for distilled soju as a 100-year-old liquor company.”

Meanwhile, HiteJinro completed its distilled liquor lineup in May with ▲Oak 25 (25%) ▲Ilpum Jinro 25 (25%) ▲Ilpum Jinro Oak 43 (43%) ▲Ilpum Jinro 1924 Heritage (30%) ▲Ilpum Jinro Goyeonsan (31%), leading the distilled soju market by highlighting the characteristics of each product.