Lotte Wellfood Donates Protein Drinks Worth 100 Million KRW to Army Soldiers

Delivery of 'Easy Protein Choco' for Summer Preparation
2021 Business Agreement with Army Headquarters
Contributing to Overcoming Low Birthrate and Boosting Soldier Morale
Supporting Infant Food for Families of Officers Expecting Births for 4 Consecutive Years

Lotte Wellfood announced on the 3rd that it has delivered approximately 100 million KRW worth of the beverage-type protein supplement product 'Easy Protein Choco' to Army soldiers and their families to support healthy food consumption.

Hong Jong-hyun, Head of Food Marketing Division 1 at Lotte Wellfood (left), and Kim Jin-ik, Chief of Personnel Staff at the Army Headquarters (right), are posing for a commemorative photo at the "Creating Happy Army Families" soldier gift delivery ceremony held on the 2nd at the Rocaus Hotel in Yongsan-gu, Seoul.
[Photo by Lotte Wellfood]

The consolation goods were provided through the 'Creating Happy Army Families' event held the previous day at the Locaus Hotel in Yongsan-gu, Seoul, in cooperation with the Army Headquarters. Creating Happy Army Families is a project promoted by the Army to instill pride in Army members and their families.

Easy Protein Choco is a product that contains 20g of high-quality milk protein (equivalent to 5.1 egg whites) per pack (250ml), carefully selected according to strict standards. Instead of sugar, it uses isomalto-oligosaccharide (prebiotics) to create a healthy and rich chocolate milk flavor. It also contains 4,000mg of dietary fiber, which is often insufficient in daily diets.

Previously, Lotte Wellfood signed a memorandum of understanding (MOU) with the Army Headquarters in 2021 to expand welfare support for the Army. This was to overcome the world's lowest birth rate and contribute to boosting the morale of Army soldiers dedicated to national defense. The main content of the agreement is to support welfare related to childbirth and childcare.

On this occasion, Lotte Wellfood has been steadily supporting Pasteur infant food products such as 'Upgrade With Mom Caesar' to families of Army officers expecting childbirth for four years. Additionally, it plans to expand cooperation by presenting 'Losfarm' gift sets to overseas dispatch troops and families of soldiers in remote units such as GP and GOP, and by providing company products including ice cream and dairy products at various Army events.

A Lotte Wellfood official said, "We delivered consolation goods to the Army Headquarters to express our gratitude to the soldiers who work hard to defend the country during the hot summer when physical exertion is high," adding, "We will continue to support happy Army families in the future."