As the trend of making exercise a part of daily life continues, 'tennis looks' that can be worn stylishly in everyday life are gaining momentum. Especially with the term 'terini' becoming commonly used, tennis is trending mainly among the MZ generation, bringing attention to tennis wear.
Kwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is attracting attention by presenting various fashion items that can create tennis looks to meet this demand.
According to Kwangju Shinsegae on the 2nd, the representative brand that has established tennis wear as everyday clothing is 'Lacoste.' Lacoste, located on the 7th and 4th floors of the main building, is symbolized by the crocodile logo and is famous as a brand launched by a French tennis player.
The origin of the so-called pique shirt or tennis shirt is Lacoste's signature polo shirt. As a tennis look, it is characterized by excellent elasticity and breathability, making it a must-have item for the summer season for a long time.
Along with this, the brand 'Diadora' is newly emerging.
At Diadora, located on the basement 1st floor of the new building, you can easily find various items such as tennis clothing and bags designed with tennis rackets.
Diadora recently introduced the 'Crosscourt Collection,' a women's tennis look collection created based on the tennis know-how and sensibility of former national tennis player Jeon Mira, attracting customers' attention.
This collection features excellent elasticity and resilience, making it resistant to deformation even after frequent washing, suitable for everyday wear or sportswear. It consists of skirts and dresses that can be worn outside the tennis court, receiving praise for combining both functionality and design.
Lee Jeong-il, team leader of the new building at Kwangju Shinsegae, said, "The tennis look is characterized by being trendy enough to be worn not only on the court but also in daily life," adding, "We hope you will explore various tennis look items at Kwangju Shinsegae."
Honam Coverage Headquarters Reporter Dongho Shin yjm3070@asiae.co.kr
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