Effects of Various Marketing Strategies and Improvements in Consumer Convenience
Gokseong-gun, Jeollanam-do announced on the 27th that the cumulative sales of the online shopping mall 'Gokseong Mall,' operated by the county, have surpassed 700 million KRW.
This achievement was reached about 10 months after the mall opened in September 2023.
Currently, 110 farms and businesses within the county are participating in Gokseong Mall, selling over 470 types of high-quality agricultural specialty products such as organic rice, Korean beef, melons, and processed taro products.
Because products are provided without going through intermediate distribution processes, they can be offered at reasonable prices, which has received great response from consumers.
Along with this price competitiveness, the county's proactive marketing strategies have played a significant role in increasing sales.
In particular, customized seasonal events are attracting consumer interest, with various promotions such as 'Gokseong Mall Participates in the Rose Festival,' 'Sweet and Fragrant Gokseong Melon Special Discount,' and 'Looking for April’s Top Buyer' encouraging continuous purchases.
Building on the success of online sales, the county is also actively engaging in offline promotions.
From April 19 to 28, a pop-up store was operated in Dongmyeong-dong, Gwangju Metropolitan City, receiving positive responses from younger consumers. Additionally, from June 21 to 23, the county participated in the 2024 Local Contents Festa held at KINTEX in Ilsan, providing an opportunity to promote Gokseong Mall to consumers in the metropolitan area.
Efforts to enhance consumer convenience are ongoing.
Recently, through collaboration with the Korea Minting and Security Printing Corporation, a system was established to enable payments using the mobile local gift certificate 'Chak.'
This allows consumers to purchase gift certificates at a 10% discount, making it possible to buy products even more affordably when combined with Gokseong Mall’s discount events.
A county official stated, "Gokseong Mall is greatly helping to improve the income of local farms and businesses," adding, "We will continue to do our best to expand sales channels for local agricultural products and increase farm income."
Gokseong = Asia Economy Honam Reporting Headquarters, Reporter Cha Jong-seon hss79@asiae.co.kr
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