Kakao announced on the 1st that it will hold a commemorative promotion to celebrate the 1st anniversary of 'Lux,' the luxury gift specialty section of KakaoTalk Gift.
The Lux 1st anniversary event, 'MAKE A WISH,' will be held for about two weeks until the 14th. Customers who add five or more Lux items they wish to receive to the wishlist event page within Gift and enter the draw will be selected by lottery to receive the wished-for products as gifts.
In particular, the 'Saint Laurent' Rive Droite line, the 'Gucci' Rosso Ancora mini bag, and the 'Tiffany & Co.' Elsa Peretti Open Heart silk cord bracelet line will be pre-launched to commemorate Lux's 1st anniversary. Chanel will operate the 'Chanel Coco Crush Digital Popup' through Gift for about a month.
Additionally, a 'with Reward' brand will be introduced, offering a 3% shopping reward when joining the Lux brand membership or adding the Talk Channel as a friend.
Jeon Seong-jun, Head of Kakao Commerce, stated, "In the future, we will continue to evolve into a service that conveys heartfelt feelings to loved ones not only through casual gifts but also through carefully selected gifts like Lux."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
