'Traffic and Performance Growth Continue' SOOP Shows Strong 11% Range

The stock price of SOOP (Soop, formerly AfreecaTV), which continues to show positive performance growth, is strong with an increase of over 11%.

At 9:56 a.m. on the 28th, SOOP was trading at 134,600 KRW, up 14,000 KRW (11.61%) from the previous trading day.

On the same day, Shinhan Investment Corp Research Center stated, "With the growth of the sponsorship economy unaffected by the economic situation and increasing demand for below-the-line (BTL) advertising, the outlook for content-type advertising is positive," adding, "Traffic and performance growth will continue through Twitch TV's withdrawal from Korea and SOOP's overseas expansion."

They also added, "As the influence of influencer content grows, advertising and traffic benefits are expected."