Bartle "Time Deal Commerce Must Be Present to Start Popularizing the Golf Market"

Operation of TeeMart, a Tee-Off Time Deal Commerce
Targeting 600 Billion KRW in Transaction Volume and 36 Billion KRW in Sales by 2026

"Through Timart, a market will open in three years where people will say, 'Was there ever a time when we paid after playing golf?'"

Han Seung-su, CEO of Bartle, is giving a presentation at the 'Next Elevation 2nd Demo Day' held on the 27th at COEX in Gangnam-gu, Seoul. Photo by Kang Jin-hyung aymsdream@

Han Seung-su, CEO of Bartle, stated this on the 27th at a demo day hosted by the startup accelerator Next Elevation at COEX in Gangnam-gu, Seoul. He said, "To initiate the popularization of the golf market, digital transformation through time deal commerce is essential."

Bartle operates the golf tee-off time deal commerce platform "Timart." It pre-sells tee-off times at discounted prices that would otherwise go unsold and become zero value, thereby finding reasonable green fees. CEO Han explained, "Many people say green fees are too high, but this issue stems from the structural limitations of the golf market, which operates on fixed prices and post-payment. It’s not that golf courses are trying to make excessive profits, but they cannot respond to last-minute cancellations, and the green fees that go unsold and wasted must ultimately be added to the green fees that are sold."

Here, Bartle saw a market opportunity. CEO Han said, "Industries like airlines and hotels, which cannot stock inventory, have solved this problem by introducing time deal commerce. Golf must also adopt time deal commerce to popularize the golf market."

He also emphasized that Timart can produce satisfactory results for both golf courses and customers. He said, "The pricing structure of golf courses is determined monthly by regional golf course managers gathering to set prices. If this is managed through digital payment, artificial intelligence (AI) can determine the appropriate price for any given date. Through the precise data calculated by AI, golf courses can maximize revenue, and customers with low price sensitivity can secure 100% of their tee-off times, resulting in satisfaction for all."

He also expressed confidence in sales. Since launching the time deal special service on August 1 last year, Bartle has seen monthly sales growth of over 20%. Within five months of service launch, cumulative sales reached 200 million KRW. CEO Han said, "The domestic green fee payment market is as large as 8 trillion KRW. If we occupy 300 courses and sell about 10% of tee-off times, we can achieve sales of 30 billion KRW from commission revenue alone, not transaction volume. We aim for a transaction volume of 600 billion KRW and sales of 36 billion KRW by 2026."

Han Seung-su, CEO of Bartle, is giving a presentation at the 'Next Elevation 2nd Demo Day' held on the 27th at COEX in Gangnam-gu, Seoul. Photo by Kang Jin-hyung aymsdream@