S-OIL Wins First Place in 'National Service Awards' for 7 Consecutive Years

Service and Customer-Centered Marketing Activities... Ranked No.1 in 'Gas Station Sector' for 7 Consecutive Years and 'Fuel App Sector' for 2 Consecutive Years

S-OIL (CEO: Anwar Al Hejazi) was ranked first for the seventh consecutive year in the gas station category and its 'My S-OIL App' was ranked first for the second consecutive year in the fuel app category at the '2024 National Service Awards,' hosted by the Industrial Policy Research Institute, Korea's leading think tank, and sponsored by the Ministry of Trade, Industry and Energy.

(From left) Seoul National University of Science and Technology Professor Ha Su-gyeong, Chair of the Judging Committee, S-OIL Lee Youngho, Head of Sales Strategy Division.

The 'National Service Awards' select services and companies that are loved by consumers by providing high satisfaction through differentiated services across various sectors.

S-OIL was recognized for continuously expanding its customer base through customer-oriented and differentiated marketing activities and services, as well as enhancing customer satisfaction by providing convenient services and tailored benefits in response to internal and external environmental changes.

S-OIL actively communicates with consumers both online and offline, including on social media, at sports stadiums, and popular hotspots, by utilizing its character 'Gudoil' to provide unique brand experiences. The company also raises customer satisfaction by offering consumer-centric services such as the 'Mideumgadeuk Gas Station,' which guarantees genuine products and accurate quantities, the 'Juyuyakja Assistance Service' that helps those who have difficulty refueling at self-service stations, and the 'YES Team (Yellow Excellent Service Team),' which provides expert consulting to improve service quality.

The mobile fueling app 'My S-OIL' is characterized by a user-friendly interface and convenient, practical services. It is equipped with features such as gas station search, discount coupons, and quick fueling (easy payment service). Through a tiered membership system, it offers the highest level of point accumulation among oil companies and various event benefits. In addition, customers who choose to receive 'electronic receipts' are awarded carbon-neutrality practice points, encouraging voluntary ESG participation among consumers.

An S-OIL official stated, "We will continue to consistently deliver differentiated products and customer satisfaction, which are the core values of our brand, to grow as a brand loved by consumers."