Paris Baguette's Large-Size Coffee 'Big Aa' Sells 1 Million Cups in Just Over a Month

Popular Amid Early Heatwave and Large-Volume Preference Trend
Promotion Offering 2,500 Won Discount Price Underway

Paris Baguette announced on the 27th that the cumulative sales of its 'Big Size Iced Americano (Big Aa)' have surpassed 1 million cups in just over a month.

Paris Baguette employees are posing for a commemorative photo while introducing the 'Big Size Iced Americano' (Big Aa).
[Photo by Paris Baguette]

Big Aa is a product that offers 620ml large-sized coffee made with 100% specialty coffee from its own coffee brand, 'Cafe Adagio 100% Specialty.' Since its launch last month, the company analyzed that the early heatwave increased customers seeking cold beverages, and the trend of preferring large sizes due to high inflation contributed to its popularity.

As the popularity of Big Aa grows, Paris Baguette is also running a promotion where customers can enjoy the product at a discounted price of 2,500 won. Detailed information can be found on the Paris Baguette website.

Meanwhile, Cafe Adagio is Paris Baguette's own coffee brand introduced in 2015. To offer high-quality coffee, it imports green coffee beans from the world-renowned specialty coffee farm 'Paraiso92' in Colombia through a 'direct trade' method that involves direct transactions with farmers.