PowerLab Co., Ltd. announced that it is maximizing its brand value through strategic collaborations with influential influencers and bloggers.
Through this collaboration, PowerLab is partnering with 20 power bloggers and well-known influencers to dramatically promote its products and increase brand awareness.
Recently, influencers have shared honest and vivid reviews on their personal social media accounts after using PowerLab products themselves. On various platforms such as Instagram and blogs, they introduce PowerLab’s packaging materials and share the advantages and user experiences of the products.
These reviews and feedback build trust among consumers and significantly boost interest in and usage of PowerLab products. They further highlight PowerLab’s management philosophy and product excellence, greatly contributing to the enhancement of the brand image.
Kim Young-min, CEO of PowerLab, stated, “We hope that through this collaboration, PowerLab’s products will become known to more consumers,” and added, “We will realize both environmental protection and consumer satisfaction through continuous collaboration with influencers.”
He continued, “This collaboration is expected to be an important turning point in raising awareness of PowerLab’s brand image and products,” and added, “We plan to solidify our leading position in the packaging materials market through ongoing research and development and innovative marketing activities, while growing as a company that fulfills its social responsibilities.”
Meanwhile, detailed collaboration information and influencers’ reviews can be found on PowerLab’s official SNS channels and blog.
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