Jjajangmyeon Ordered Together Also Shows Noodles Clumped Together
Baek Jong-won Installs Recipe Monitors at All Branches
Baek Jong-won, CEO of The Born Korea, invested a large sum of money in retraining to improve the Chinese food brand 'Hong Kong Banjeom 0410,' but consumer complaints have not subsided. On the 24th, a post titled 'I ordered because they said Hong Kong Banjeom changed' was uploaded on an online community. The author, Mr. A, stated, "I once ordered near my house and was greatly disappointed, so I never ordered again," and added, "Since (Baek Jong-won) personally inspected the branches and said they had changed, I ordered again after a long time."
Baek Jong-won, CEO of The Born Korea, invested a large sum in retraining to improve the Chinese food brand 'Hongkong Banjeom 0410,' but consumer complaints have not subsided. On the 24th, a post titled "I ordered because they said Hongkong Banjeom changed" was uploaded to an online community. [Photo by Online Community]
However, contrary to Mr. A's expectations, the taste reportedly did not change. He expressed dissatisfaction, saying, "The sweet and sour pork sauce was so cold it had solidified into jelly, making it impossible to dip the pork pieces." He continued, "I thought this was not right while eating and tried to call the store, but it was closed and no one answered. Did they really inspect the branch? I want to know which branch it was," expressing anger. Later, Mr. A also revealed the condition of the jjajangmyeon he ordered together. The photo shows the noodles stuck together in clumps. He explained, "The noodles are stuck together like a bundle of cables."
Earlier, Baek Jong-won revealed efforts to improve 'Hong Kong Banjeom' through his YouTube channel on the 3rd and 10th. He also installed monitors displaying recipes at all Hong Kong Banjeom branches, spending 9 million won. He stated that he focused on retraining stores that received complaints through the website.
Earlier, Baek Jong-won revealed improvements to 'Hong Kong Banjeom' through his YouTube channel on the 3rd and 10th. Baek also invested 9 million won to install monitors displaying recipes at all Hong Kong Banjeom locations. He stated that he focused on retraining stores that received complaints through the website. [Photo by YouTube channel 'Baek Jong-won']
Baek Jong-won's side said, "Although it is not perfect yet, Hong Kong Banjeom is still working hard to change and will continue to strive for further improvement." However, netizens responded to the post with comments such as, "I watched Baek Jong-won's video and ordered again, but I will never eat it again," and "The meat had a bad smell and it was just the same. Using this kind of attention to make people order again is a scam." On the other hand, some netizens commented, "They are still inspecting now, so let's wait a bit," and "The problem is with the branch rather than Baek Jong-won."
One netizen said, "It's not Baek Jong-won; even if they inspect like that, the owner never changes," and added, "To be precise, they just pretend for a couple of months and then return to the current state. They need to cut them off boldly. Regular inspections are necessary," expressing their opinion.
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