The 20th ARA KOREA Campaign Held at the National Theater

[Senator Yeonah Martin wearing a Ganggangsullae bracelet with the Bulgarian ambassador]

AMPKIND is conducting the 20th ARA KOREA campaign at the Art Shop on the first floor of the National Theater's Haeoreum Theater.

AMPKIND is a Canadian NGO that has been running the 'ARA KOREA campaign,' which conveys Korean cultural heritage through emotion, for 20 years. Marking its 20th edition this year, the campaign uses Ganggangsullae as its motif to create goods such as rings, earrings, necklaces, bracelets, wine stoppers, and candlesticks. These goods are promoted and sold to distinguished guests visiting the National Theater to introduce Korea's unique art form, Ganggangsullae.

Janghyuk Hong, the designer of the Ganggangsullae goods from TIKOONZ, said, “Having experienced working in Hollywood film and drama production and studying various content areas such as writing, photography, music, and art, I naturally found myself on the path of an artist. I planned the Ganggangsullae campaign believing it could gather everyone's hearts as one. If we hold hands, respect differences and diversity, and embrace the spirit of a child wearing a crown on their birthday, I expect conflicts and wars will disappear.”

[Park In-geon, director of the National Theater, is holding a candlestick made as an object of Ganggangsullae.]

Inkeun Park, director of the National Theater, stated, “The ARA KOREA Ganggangsullae campaign is impressive for its planning as a campaign that not only develops our classics and secures the tradition and identity of indigenous arts but also spreads their unique values and culture as social awareness.”

Meanwhile, Canadian Senator Yuna Martin participated in this campaign wearing a Ganggangsullae bracelet along with the Bulgarian ambassador.