HiteJinro Attaches 'At-Risk Household Identification' Promotional Label to Chamisul

Ministry of the Interior and Safety Holds 'Crisis Household Discovery Promotion Agreement Ceremony'
From July, "Crisis Household Discovery" Phrase to Be Attached on Chamisul for Distribution

HiteJinro announced on the 25th that it will actively participate in promoting the 'Discovery of Vulnerable Households' campaign hosted by the Ministry of the Interior and Safety's Smart Welfare and Safety Community Promotion Team by utilizing the auxiliary label on Chamisul.

On the 24th, HiteJinro held a 'Promotion Agreement Ceremony for the Discovery of Vulnerable Households' at its headquarters in Seocho-dong with the Ministry of the Interior and Safety. Jang In-seop, Executive Director of HiteJinro, and Gu Bon-geun, Head of the Smart Welfare and Safety Community Promotion Team, attended the event.

Jang In-seop, Executive Director of HiteJinro (third from the right), and Jeong Se-young, Managing Director (second from the right), attended the "Ministry of the Interior and Safety-HiteJinro Crisis Household Discovery Promotion Agreement Ceremony" held on the morning of the 24th at the HiteJinro Seocho Office Building in Seocho-gu, Seoul. They are taking a commemorative photo with Gu Bon-geun, Director of the Smart Welfare Safety Community Promotion Team at the Ministry of the Interior and Safety (fourth from the left), and other officials. Photo by HiteJinro

Under this agreement, the auxiliary label on the back of 1.5 million bottles of Chamisul will include the phrase, "If you are having a hard time, be sure to call or visit 129 (Health and Welfare Counseling Center) or your nearest Eup, Myeon, Dong Office (Administrative Welfare Center)." Starting in July, this will be available mainly in restaurants in the metropolitan area.

Marking its 100th anniversary this year, HiteJinro continues to carry out support projects for neighbors in need across society. In particular, for over 10 years, it has been practicing its management value of 'sincerely doing more' by supporting mobile vehicles for social welfare institutions, conducting sharing activities during Lunar New Year and Chuseok holidays, and sponsoring residents of jjokbangchon (small room villages).

Kim In-gyu, CEO of HiteJinro, said, "We hope this promotional activity will help support the discovery of vulnerable households led by the Ministry of the Interior and Safety," and added, "As a 100-year-old company, HiteJinro will fulfill its social responsibility and continue various efforts for neighbors in need."