HiteJinro Invests in Table Order Startup 'TM Rfounders'

'TagHere' Service Technology and Growth Potential Praised
Launched Last September, Over 900,000 Users Currently

HiteJinro announced on the 24th that it has invested in shares of the table order service startup 'TM Rfounders'.

Photo by HiteJinro

TM Rfounders operates the table order system 'TagHere'. TagHere provides table order services based on smartphone NFC (Near Field Communication) technology. Without the need for separate hardware installation, customers can conveniently order directly from their personal mobile devices using a simple tag.

TagHere addresses the shortcomings of existing table order systems. It improves issues related to tablet installation such as high device installation costs, securing installation space, and battery charging.

Since its launch in September last year, TagHere has rapidly grown, with over 900,000 users despite being in the early stages of service. TM Rfounders aims to install the system in 7,000 stores by next year. HiteJinro explained that it decided to invest after highly evaluating TM Rfounders' technological capabilities and growth potential amid the continuous expansion of the table order market.

Heo Jae-kyun, Executive Director of New Business Development Team at HiteJinro, said, "We will continue to discover companies that lead change and innovation across lifestyles," adding, "As a 100-year company, we will spare no support for the growth of promising startups."