Visit to Jincheon National Athlete Village
Special Gift Presentation
Coca-Cola's official sports drink for the 2024 Paris Olympics, Powerade, visited the National Training Center for Athletes in Jincheon, Chungbuk, to support the national athletes and deliver special Powerade gift packages, the company announced on the 21st.
The gift box contains Powerade Mountain Blast released in a special 2024 Paris Olympics package, a plush doll of the Olympic mascot 'Phryzu,' and messages wishing for victory.
(From left) Table tennis national team players Jo Daeseong, Jeon Jihee, and Jang Woojin are posing for a commemorative photo holding Powerade special gifts. [Photo by Korea Coca-Cola Company]
A Coca-Cola representative stated, "We prepared a special event at the Jincheon Training Center to send messages of support to the national athletes and officials who have been working hard over the past few years with the Olympics in mind, and to allow them to recharge with Powerade. As the official sports drink of the 2024 Paris Olympics, Powerade will be with the athletes at the Olympic venues, cheering them on so they can fully demonstrate their skills and power."
Meanwhile, to celebrate the 2024 Paris Olympics, Powerade has appointed fencing national athlete Osangwook, swimming national athlete Hwang Seonwoo, and table tennis national athlete Shin Yubin as new brand models, and recently launched Powerade Mountain Blast with the Olympic special packaging. Various marketing activities will also be carried out to wish for the successful hosting of the Olympics and the success of the national athletes.
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