Novarex to Participate in Health Functional Food Expo 'HNC China 2024'

Novarex announced on the 12th that it will participate in the China Health Functional Food Expo ‘HNC 2024 (Healthplex Expo 2024·Natural & Nutraceutical Products China 2024)’ held in Shanghai, China from the 19th to the 21st of this month.

‘HNC 2024’ is an international exhibition showcasing products and materials related to health management, including health supplements, natural herbs, and functional ingredients, and is considered the largest event in Asia in the health food sector.

Novarex has been participating in the HNC Expo since the 2010s, strengthening local engagement while focusing on penetrating the Chinese market.

As a result, it achieved export sales of 33.2 billion KRW in 2022 and 74.9 billion KRW in 2023.

Building on this momentum, Novarex plans to establish a solid lineup of business partners within China this year while simultaneously expanding new global sales channels.

A Novarex representative stated, “Forming strategic partnerships with existing clients and continuously building a foundation for growth is as important as discovering new overseas clients. At the expo, Novarex plans to solidify relationships with current partners while dedicating efforts to pioneering overseas markets (discovering new partners) through differentiated ingredients and materials, as well as locally tailored strategies.”