The '2024 Beauty & Healthcare Show' will be held from August 29 to 31 at Songdo Convensia in Incheon. Now in its 9th year, the exhibition is hosted by Incheon City and jointly organized by the Incheon Tourism Organization, Korea Trade-Investment Promotion Agency (KOTRA), and World Exhibition.
About 100 domestic and international companies from related fields such as cosmetics & makeup, aesthetic care, digital care, and wellness will participate to showcase innovative products and technologies. The special Incheon Medical & Wellness Tourism Pavilion, 'WellMedi Festa,' will also be held, introducing tourism content for health and mental beauty and offering various experiences.
Beauty & healthcare business programs that showed great results last year, such as the KOTRA export consultation meeting and the OEM/ODM invited manufacturing consultation meeting, will be expanded.
Additionally, aesthetic technology exchange events and cosmetics export marketing seminars will take place, and a marketing support project for participating companies will be carried out in partnership with the popular cosmetics platform 'Hwahae.'
Experience events for visitors, including aesthetic & skin care, beauty devices, and personal skin & color diagnosis, will also be prepared. The 'Beaurimium Card,' a discount card affiliated with Incheon beauty, healthcare, and wellness companies, will be distributed to provide various benefits.
An official from Incheon City stated, "Following the beauty trends that pursue healthy beauty, holding the event together with the healthcare industry since last year has achieved results beyond expectations. We will strive to maximize the business outcomes of participating companies and make the event enjoyable for citizens this year as well."
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