A New Vision for Mobile F&B... Foodtravel Participates in 'NextRise 2024'

Experience the Food Mobility Service 'Gift Truck'

Food Travel is set to showcase its food mobility service, 'Gift Truck,' at the global venture and startup fair 'NextRise 2024,' which will be held at COEX in Samseong-dong, Seoul for two days starting June 13.

Gift Truck - "Delivering Happiness through Food Trucks".

At NextRise 2024, Gift Truck will introduce the 'illycafe Mobility,' produced in collaboration with illycafe, and will offer a variety of programs that allow participants to indirectly experience the food truck service. Through these activities, the company aims to enhance corporate clients' understanding of the Gift Truck service and explore opportunities for diverse collaborations.

Based on the corporate value of 'delivering happiness through food trucks,' Gift Truck provides F&B services that go directly to customers' doorsteps anywhere nationwide. By partnering with companies such as Focus Media and Sikkwon Daejang, Gift Truck secures stable operating locations for food trucks, making it possible to encounter Gift Truck in lifestyle spaces such as apartments, schools, and offices.

In addition, leveraging the mobility and flexibility of food trucks, Gift Truck offers customized services tailored to the diverse needs of companies seeking to utilize food trucks for internal employee welfare, client appreciation, offline marketing, and more.

In March of this year, POSCO Holdings held food truck events in ten locations nationwide?including Incheon, Pohang, and Gwangyang?using the Gift Truck service to encourage employees. By utilizing food trucks to convey appreciation and support to staff, Gift Truck helps create a positive corporate image and delivers happiness and inspiration, which sets it apart from others.

Rather than offering ordinary food, Gift Truck provides products from F&B brands that are normally hard to access, such as Knotted Donut, Old Ferry, and Teddy Bear, delivering an enhanced customer experience with an entertainment element. To meet a wide range of customer needs, Gift Truck is expanding its value by offering F&B publishing services that transform brand products into food truck offerings.

Oh Junseok, a senior manager at Food Travel, stated, "We expect that participating in this year's NextRise 2024 will create opportunities to provide our services to more companies and beneficiaries. Based on various networking and collaboration opportunities, Gift Truck will strive to offer an even more diverse and enjoyable food truck experience."