KB Securities Revamps 'KB M-able' Home Screen with Customer-Centric Focus

KB Securities announced on the 10th that it has revamped the home screen of its flagship mobile trading system (MTS), 'KB M-able (M-able),' to provide an optimal investment platform centered on customers.

Through this revamp, KB Securities organized the KB M-able home screen into three categories: My Investment, Stocks, and Products, enabling it to serve as a gateway that enhances customer accessibility to information related to stock and financial product trading.

First, the My Investment screen allows customers to easily view information about the stocks and financial products they have invested in at a glance and continuously monitor them. Next, the Stocks screen is divided into dedicated tabs for domestic and overseas stocks. The domestic stocks tab provides information focused on rankings such as real-time stock price surges and drops, trading value, trading volume, and market capitalization, while the overseas stocks tab offers various content helpful for overseas stock investment, including major market issues and U.S. economic indicators.

Additionally, the Products screen has strengthened its curation function to allow customers to easily search for financial products tailored to their diverse investment needs. It also introduced a personalized offering function based on behavioral pattern analysis data to provide financial product content centered on customers' main areas of interest.

Ha Woo-sung, Head of Digital Business Division at KB Securities, said, "As demand for self-directed investment and asset management in the investment market is explosively increasing in the era of hyper-personalization, we revamped the KB M-able home screen to provide optimized information to customers." He added, "We plan to continuously innovate the platform so that customers can easily and conveniently obtain useful and high-quality information for their successful investments."

The revamped KB M-able home screen is currently being provided to customers sequentially to ensure stable service, and the KB Securities MTS KB M-able app can be downloaded and used from the Apple App Store or Google Play Store.