Difference Between Incontinence Products and Sanitary Pads... Yuhan-Kimberly's 'Try It, You'll See' Campaign

"Improving Customers' Quality of Life Through Accurate Information"
Domestic Hygiene Products Market Estimated at 100 Billion Won Range

Yuhan-Kimberly Depend announced on the 7th that it has launched the 'Try It and You'll See the Difference' campaign, demonstrating the differences between incontinence-specific products and sanitary pads.

Photo provided by Yuhan-Kimberly

Depend offers a lineup of incontinence-specific products including underwear, pads, and liners. This campaign consists of content explaining 'how sanitary pads differ from incontinence-specific products' and 'why it is necessary to use dedicated products.'

According to a survey conducted by Depend last year, 26% of women experiencing incontinence cope by using feminine products such as sanitary pads and panty liners, which increases discomfort. A Yuhan-Kimberly official explained, "Menstrual blood is highly viscous and contains many solid components, and since sanitary pads are optimized for menstrual blood, they are not suitable for absorbing incontinence." They added, "Based on accumulated consumer surveys, consumers commonly report feeling dampness and increased concerns about odor when using sanitary pads for incontinence."

A Depend representative stated, "If accurate information is distributed, it will enhance customers' quality of life and create synergy that accelerates the growth of the related industry." The domestic wellness care hygiene product market is estimated to have reached around 100 billion KRW in retail sales last year, with a potential market size evaluated at approximately 600 billion KRW.