Habit Factory, TV Commercial On Air... Actor Lee Ju-bin Cast

Fintech company Habit Factory announced on the 4th that it has selected actor Lee Joo-bin as its brand model and will launch a TV commercial starting from the 7th.

This advertisement focuses on promoting innovation in the insurance industry through non-face-to-face analysis and consultation services. Featuring the slogan “The Signal the Era Wants,” which uses the service name, it highlights the concept of an “insurance era without phone calls.” The company paid attention to the growing phenomenon of “call phobia” among young people. It suggests casually finding out about insurance through chat when curious.

Lee Joo-bin, chosen as the model, recently captivated both the small screen and cinema with her stable acting in “Queen of Tears” and “The Outlaws 4.” It is known that her strong and determined image aligns well with the brand image Habit Factory pursues, leading to her selection as the model.

According to the company, the search volume for Lee Joo-bin among the 20s and 30s age group was overwhelmingly high. Since Signal Planner is a service targeting the MZ generation (Millennials + Generation Z), they explained that they wanted to make a choice that appeals to young customers while increasing credibility.

Jung Yoon-ho, co-CEO of Habit Factory, said, “We expect Lee Joo-bin, who pursues her own identity through distinctive acting, to play a significant role in building Habit Factory’s unique image,” and added, “We will provide high-quality analysis and consultation services in line with the non-face-to-face era.”