Hyundai Department Store, 'Overseas Fashion Season Off'... Luxury T-Shirts Up to 50% Off

Over 80 Overseas Fashion Brands at 10-50% Discount
Across 16 Stores Nationwide

Hyundai Department Store announced on the 4th that it will hold the '2024 Overseas Fashion Spring·Summer (S/S) Season Off' event ahead of the full-fledged summer season.

The event will take place at 16 stores nationwide, including the Apgujeong Main Store. Over 100 brands of men's and women's overseas fashion, contemporary, and accessories will participate. The 2024 spring and summer products will be sold at a 10-50% discount compared to the initial brand prices.

This year, anticipating higher temperatures and a hotter summer than usual, the volume of summer items such as shirts, blouses, and dresses has been increased by 20-30% compared to last year.

A Hyundai Department Store official said, “We have prepared the largest-ever scale of discounted items and quantities by brand,” adding, “Many overseas contemporary brands, recognized as ‘new luxury’ for their design, quality, uniqueness, and rarity, and highly popular among the MZ generation (Millennials + Generation Z), will also participate extensively.”

Hyundai Department Store will start the season off with brands like Ganni and Studio Nicholson on the 6th, followed by Isabel Marant, Leonard, Patou, Vince, and others from the 7th. From the 21st, brands such as Tot?me, Our Legacy, Comme des Gar?ons Collection, Lemaire, Jacquemus, and Fear of God will join. Since the end of last month, Lanvin, Rochas, Balmain, Vivienne Westwood, Jil Sander, Tory Burch, Bally, and 3.1 Phillip Lim have already started their season off.

Customer benefits have also been enhanced. From the 7th to the 30th, at major stores such as Mokdong and Pangyo, customers who purchase over 1 million KRW at a single overseas fashion brand store using a Hyundai Department Store card will receive Hyundai Department Store gift certificates worth up to 7% of the purchase amount, and a 6-month interest-free installment plan will be offered.

A Hyundai Department Store official said, “This is an opportunity to purchase carefully selected overseas fashion brand products at reasonable prices,” and added, “Since the quantity of products by brand is limited, aiming for the early part of the event will allow for ‘smart shopping.’”