Yellow Cardigan Worn at 2nd Press Conference Sparks Buzz
Currently Mostly Sold Out... Reselling for 1.2 Million KRW
Min Hee-jin, CEO of ADOR, once again sparked attention with her so-called 'Min Hee-jin look' at the press conference on the 31st.
On that day at 2:30 PM, Min held an emergency press conference regarding the ADOR extraordinary shareholders' meeting at Maehwa Hall on the 19th floor of the Korea Press Center in Jongno-gu, Seoul. While Min had worn dark-colored clothes at the previous press conference, she appeared at the venue this time wearing a yellow tweed jacket and jeans.
The cardigan Min wore at the second press conference is the 'MOHAIR & WOOL DAMAGED KNIT CARDIGAN' by the Japanese brand PERVERZE. It is a Fall/Winter product released in 2022 and is not available for purchase on PERVERZE's official website. The selling price at the time of release was known to be 550,000 KRW.
Min Hee-jin, CEO of ADOR, is holding a press conference related to the ADOR extraordinary general meeting of shareholders at the Press Center in Jung-gu, Seoul on the 31st. [Image source=Yonhap News]
PERVERZE is a vintage streetwear brand established in Tokyo in 2016. The brand name is a combination of 'PERVERSE' (stubborn) and 'SQUEEZE,' and it has gained popularity among those who prefer retro styles from the 1980s and 1990s.
This cardigan is currently being sold on some overseas websites for around 500,000 KRW, but most are sold out following the press conference. Immediately after the press conference, resellers appeared on secondhand trading platforms, offering the cardigan at prices above the original, with listings reaching 1,200,000 KRW.
At the first press conference last month, Min's LA Dodgers cap and green striped T-shirt became a hot topic. The T-shirt Min wore at that time was a product of the Japanese brand California General Store, and after the product information was revealed, all sizes sold out on the official website.
Meanwhile, the day before, Min succeeded in retaining her CEO position as the court accepted a provisional injunction to prohibit the exercise of voting rights. At the press conference, Min expressed her willingness to reconcile with HYBE, saying, "I hope we can put aside emotional aspects and find a compromise. Ideally, it would be good if everyone moves in a positive direction, and I believe healthy discussions are necessary."
However, at the ADOR extraordinary shareholders' meeting held that morning, HYBE resolved to dismiss two directors from Min's side and appointed three HYBE-affiliated executives. The new board members are Kim Ju-young as Chief Human Resources Officer (CHRO), Lee Jae-sang as Chief Strategy Officer (CSO), and Lee Kyung-jun as Chief Financial Officer (CFO).
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