Fiery Public Official Promotion Battle
Chungju City Ranks First in Local Government YouTube Subscribers
As several local governments rush to compete in promoting their policies through 'YouTube Shorts,' a recent Shorts video from Yangsan City in Gyeongnam is gaining attention.
On the 29th, Yangsan City's official YouTube channel uploaded a Shorts video titled "Never trust anybody." In the video, a woman standing on a ladder says, "I'm too scared to jump into the job market." A man then asks, "Do you trust me?" and shouts, "Jump." The woman stretches out her body and falls from the ladder, but the man does not catch her. The man promotes by saying, "You shouldn't trust just anyone. Trustworthy job information is at Yangsan Job Center 'Worknet,'" and the video ends. This appears to be a parody of a famous humor video with the same title.
Netizens who watched the video responded with various comments such as, "Chungju City should be worried," "This is so funny. Yangsan City's Worknet will stay in my mind for a while," "I love this kind of change in a rigid culture," and "Why is a public institution's YouTube channel this funny?" The video has reached 7,300 views.
Meanwhile, among local government YouTube channels nationwide, Chungju City has the most subscribers. As of the 31st, the YouTube account "Chungju City," managed by officer Kim Seontae, has about 740,000 subscribers, which is more than 3.5 times the population of Chungju City (about 210,000). Recognized for his contributions, Officer Kim was specially promoted to Local Administrative Officer (Grade 6) in the regular personnel reshuffle last January. Kim joined as a Grade 9 officer in October 2016 and was promoted to Grade 6 in seven years, which is considered an exceptional personnel move since it usually takes about 13 to 15 years for a basic local government official to advance from Grade 9 to Grade 6.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.




