Hwayo Participates as Official Soju Partner of 'World's 50 Best Restaurants'

The First Domestic Soju Brand
Establishes a Foothold for Global Market Expansion

Premium distilled spirit Hwayo announced on the 30th that it will participate as the official soju partner of the global gourmet guide 'The World's 50 Best Restaurants,' held in Las Vegas, USA, on the 5th of next month.

Official Soju Partner of the 'World's 50 Best Restaurants' Hwayo
[Photo by Hwayo]

Hwayo has been selected as the official soju partner of the 2024 World's 50 Best Restaurants and the Asia's 50 Best Restaurants, becoming the first domestic soju brand to do so. This year, the World's 50 Best Restaurants selected a partner in the 'soju' category for the first time, and Hwayo is the only Korean liquor included.

In March, at the Asia's 50 Best Restaurants event held for the first time in Seoul, Hwayo attracted significant attention by showcasing various Hwayo products and cocktails made with them. At the upcoming World's 50 Best Restaurants event, Hwayo plans to promote the excellence of Korean liquor by presenting a variety of Hwayo products and cocktails made with Hwayo.

The World's 50 Best Restaurants event will take place over five days at venues in the gourmet city of Las Vegas, USA, including Wynn Las Vegas and Resorts World Las Vegas. In addition to the awards ceremony, various events such as '#50 Best Talk' and '50 Best Signature Session' will provide travelers and gourmets worldwide with opportunities to experience the latest culinary trends and world-class gastronomy.

Organized by the UK-based William Reed Business Media, the World's 50 Best Restaurants is known as the 'Oscars of the culinary world' and is regarded as one of the most prestigious gourmet evaluation events globally. Since its inception in 2002, it has announced the top 50 restaurants worldwide each year, creating a culinary festival where renowned chefs and gourmet experts from around the world gather.