Diageo to Select Korea's Top Bartender Next Month

June 5 'World Class Korea 2024' Final
Winner to Compete in September 'World Class Global'

Diageo Korea announced on the 30th that it will hold the 'World Class Korea 2024' final competition to select the best bartender in Korea on the 5th of next month at the Grand InterContinental Seoul Parnas Lobby Lounge & Bar in Gangnam-gu, Seoul.

Top 10 Participants Competing in the 'World Class Korea 2024' Final Competition
[Photo by Diageo Korea]

The World Class Korea 2024 final competition is a bartending skills contest among the top bartenders in Korea. Ten of the best bartenders in the country, selected through multiple stages of online and offline preliminaries since February, will participate. These bartenders will take on two challenges in the final competition: the 'Don Julio Ritual Challenge,' where they create cocktails based on Diageo's premium tequila 'Don Julio,' and the 'Speed Challenge,' where they perfectly make various cocktails in a short time. There is also keen interest in new interpretations of premium tequila, which has recently been spotlighted as a major trend in the liquor industry.

Now in its 15th year, World Class is the world's largest bartending competition hosted by Diageo to discover the next generation of bartenders. The final winner of World Class Korea, who achieves the highest score, will represent Korea at 'World Class Global,' where the best bartenders from over 60 countries gather. This year’s World Class Global competition is scheduled to be held in Shanghai, China, in September.

Kim Jwahyun, Marketing Director of Diageo Korea, said, "We look forward to meeting outstanding bartenders this year who possess world-class bartending knowledge, skills, creativity, and a spirit of service." He added, "Through World Class, Diageo will support promising bartenders to advance bartending culture and contribute to the fine drinking culture both domestically and internationally through various programs."