Mom's Touch Direct Store No.1 Settled in Japan, 100 Million Yen Sales in 40 Days

Shibuya Store Surpasses 100,000 Cumulative Customers
Monthly Sales Triple That of Japanese McDonald's Stores
"Overcoming Concerns About Difficulty of Success in Japan"

Mom's Touch, a native burger and chicken brand, achieved sales of 100 million yen (approximately 870 million KRW) about 40 days after entering the Japanese market.

Mom's Touch announced on the 30th that its first directly operated store in Japan, 'Shibuya Mom's Touch,' which opened on the 16th of last month, reached a cumulative customer count of 100,000 and sales of 100 million yen within about 40 days of operation.

Local consumers are waiting to enter the store as Japan Shibuya Mom's Touch achieved sales of 100 million yen and a cumulative customer count of 100,000 within about 40 days of opening.
[Photo by Mom's Touch]

A representative from Mom's Touch said, "We have created a sensation in the Japanese dining market, overcoming industry concerns that 'Korean brands find it difficult to succeed in Japan,' and have become the first to successfully establish a foothold in the Japanese market, which is challenging even for large Korean corporations."

The recent achievement by Mom's Touch, based on simple sales comparisons, surpasses the average monthly sales per store of McDonald's Japan, which is 21.73 million yen, by three times, and the average monthly sales per store of KFC Japan, which is 12.28 million yen, by 5.4 times.

Even now, entering its seventh week since opening, the store consistently maintains an average daily visitor count of 2,500, and it is reported that there is an unusual constant queue in front of the store for a franchise in Japan. Additionally, the average daily table turnover rate records over 10 times, significantly exceeding the franchise industry average.

Mom's Touch attributes its rapid and stable establishment in Japan to the fundamental aspect of dining, 'taste,' and its innovative operational methods.

First, after conducting comparison tests of about 40 products from Japanese competitors and multiple consumer tests targeting locals, Mom's Touch captured the Japanese palate. By offering high-quality products at reasonable prices, it provided Japanese consumers, who highly value 'kosupa' (cost performance?a Japanese neologism meaning value for money), with satisfaction beyond expectations.

Moreover, the operational method that improved productivity enhanced customer satisfaction. While most existing Japanese fast-food stores commonly use kiosks and face-to-face ordering with staff, 'Shibuya Mom's Touch' operates both QR code ordering from seats inside the store and kiosks for foreigners, reducing store congestion. By shortening order waiting times, it increases customer convenience and reduces in-store dwell time, resulting in faster turnover.

The company explained that the innovative conveyor belt system, introduced for the first time in the industry, improved production efficiency through division of labor in the kitchen. This significantly shortened the average time from production to delivery to customers, reducing customer waiting time by an average of 55% compared to last year's pop-up store, while also enhancing quality.

With the strong wave of the 4th Korean Wave in Japan, Mom's Touch places even greater expectations on future success. Japanese Generation Z perceives Korean culture as 'stylish' and 'a trendsetter,' actively consuming in various fields, with 'K-food' at the center.

A Mom's Touch representative said, "The successfully established 'Shibuya Mom's Touch' is a good example of introducing the charm of Korean dining culture to Japanese consumers," adding, "As one of the leading franchises generating revenue through royalties in overseas dining markets, we will demonstrate Mom's Touch's unique potential to make a quantum leap into the global dining market by quickly finding partners for collaboration."