Meet Various Brands at Gwangju Shinsegae Edit Shop

From Golf Shops to Children's Clothing... Popular for Customer Delight Service

Among golf enthusiasts in Gwangju and Jeonnam, the 6th-floor golf shop of Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is known as an "all-rounder." This is thanks to the service that not only offers numerous products and brands such as clubs and golf equipment all in one place but also sources hard-to-find items.

The Gwangju Shinsegae golf shop is a directly operated store run by Shinsegae. It sells luxury clubs like "Majesty," "Honma," and "Daiwa," as well as popular products such as "Titleist," "XXIO," and "TaylorMade." Since the opening of Gwangju Shinsegae in 1995, Pro Park Soon-hwa, who has been there from the start, recommends the optimal products tailored to each customer based on her extensive experience.

Customers who frequently visit the Gwangju Shinsegae golf shop trust and purchase based solely on Pro Park’s recommendations. Moreover, thanks to the efforts to procure even products not available in the store, the Gwangju Shinsegae golf shop ranks among the top in sales nationwide among Shinsegae department store golf shops despite its limited size of 45 pyeong (approximately 149 square meters). This has led to annual double-digit growth in sales, continuously setting new records.

For similar reasons, another place that continues to attract consumers is the premium kids’ select shop "Little Ground," located on the same floor.

Since its launch in 2012, Little Ground has introduced numerous global brands such as "Bobo Choses," "Rouge Pe," "Lullaby," and "Wynken," leading trends in children’s clothing. Since opening in Gwangju Shinsegae in 2023, it has gained steady popularity from consumers thanks to over 20 diverse brands and customized customer services. The most popular brand here is Bobo Choses. Known for its unique style and a distinct fan base, Bobo Choses is a brand that customers keep returning to once they purchase. Due to the limited quantities typical of imported products, it is famous among mothers for causing open-run events at launch.

One of the reasons Gwangju Shinsegae’s Little Ground is loved by consumers is its special service. At the center of this is Manager Lee Hee-sook. Manager Lee’s extensive experience and broad network gained from years in the children’s clothing industry are the differentiating points of Gwangju Shinsegae Little Ground. Remembering customers’ preferences and recommending products is standard, and even sold-out items are diligently sourced, earning a strong reputation through word of mouth.

Kim Yoon-chul, head of the fashion team at Gwangju Shinsegae, said, “The curated shops such as the golf shop and Little Ground at Gwangju Shinsegae offer the advantage of viewing multiple brands in one place and provide special customized services, resulting in high customer satisfaction. Gwangju Shinsegae will continue to strive for customer satisfaction with the best quality and service.”

Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr