As 'K-lifestyle consumer goods' gain popularity overseas, the stock price of the distribution platform Silicon2 is also on the rise. As of 9:47 AM on the 28th, Silicon2 is trading at 38,550 KRW, up 2,150 KRW (5.91%) compared to the previous trading day. Since closing at 14,850 KRW on the 2nd, the stock price has surged this month.
On the same day, researchers Kim Myung-joo and Jeon Ye-won from Korea Investment & Securities raised Silicon2's target price by 89%, from 27,000 KRW to 51,000 KRW.
They stated, "With the rising popularity of Korean culture and the structural growth of the Western skincare industry, the total addressable market (TAM) is continuously expanding," adding, "Recently, not only Korean cosmetics but also 'K-lifestyle consumer goods' such as ramen and hot dogs are receiving great love globally."
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