The Importance of Branding Grows for Knowledge Industry Centers... Spotlight on ‘Hyundai Terra Tower Guri Galmae’

- High Brand Value of Premium Knowledge Industry Center 'Hyundai Terra Tower'
- One Stop to Seoul, Various Transportation Benefits, and Surrounding Development Plan Advantages

As the supply volume increases, expanding the choices for consumers, so-called "name-value" brand knowledge industry centers are gaining popularity.

Brand knowledge industry centers constructed by major construction companies carefully select locations based on their accumulated market recognition and expertise, and design differentiated products to meet consumer needs. As a result, there is high demand from companies wishing to move in, and they offer the advantage of generating stable rental income due to good future profitability.

In fact, Hyundai Engineering's complex business center "Hyundai Terra Tower Guri Galmae," launched in Galmae-dong, Guri-si, Gyeonggi-do, is receiving significant attention and recording a high occupancy rate.

"Hyundai Terra Tower Guri Galmae" is a complex knowledge industry center combining knowledge industry facilities and commercial spaces, with a total floor area of approximately 103,805㎡ spanning from two basement levels to ten above-ground floors. In particular, the knowledge industry center is composed of live offices, office-type spaces, and drive-in facilities, providing optimal conditions to support successful businesses for various types of companies.

Hyundai Engineering's "Hyundai Terra Tower" brand has consistently attracted attention based on high reliability and excellent product quality. As of last year, Hyundai Engineering ranked 4th in the construction capability evaluation (with an evaluation amount of 9.736 trillion KRW), making it a leading domestic construction company. Notably, it holds the highest credit rating (AA-) in the construction industry, maintaining strong financial stability and trust, which continues to drive high brand preference among consumers.

Especially, knowledge industry centers constructed by large brand construction companies attract attention as they also enjoy brand premiums. In reality, large construction companies' sales complexes have the advantage of stable management from sales to post-occupancy due to their extensive construction experience and financial strength. Additionally, since the location, internal products, finishing materials, and community facilities are designed and developed with brand specialization, the industry explains that expectations for these complexes to become future landmarks are high.

[‘Hyundai Terra Tower Guri Galmae’ Knowledge Industry Center Specialized Design]

Hyundai Engineering first used the Terra Tower brand with Munjeong Station Terra Tower, which established itself as a landmark knowledge industry center in Munjeong-dong. Following this, Hyundai Engineering successfully supplied Songpa Terra Tower 2, Gasan Terra Tower in Gasan-dong, Geumcheon-gu, and Giheung Terra Tower in Yongin, Gyeonggi-do, firmly establishing itself in the market. After the brand renewal, Hyundai Engineering continued to increase brand awareness by supplying Hyundai Terra Tower CMC and Hyundai Terra Tower Yeongtong.

A real estate expert said, "As brand power has been confirmed even in knowledge industry centers, complexes constructed by large construction companies are steadily gaining popularity," adding, "Recently, Hyundai Engineering's Hyundai Terra Tower has been continuously supplied across the metropolitan area and has established itself as a representative complex in the region, leading to significantly more inquiries from consumers who trust large construction companies compared to other complexes."

"Hyundai Terra Tower Guri Galmae" particularly attracts attention by providing various specialized designs and community facilities to support successful business conditions for tenant companies. Notably, it maximizes both product quality and efficiency by applying knowledge industry center types such as live offices, drive-in, and office-type spaces.

First, in response to the recent increase in one-person creative enterprises, a small-scale specialized product combining work and rest functions is created as a live office. The live office can be used as a complex office space with a restroom and attic installed within the office area, allowing for both work and rest. From the second basement to the eighth floor, the drive-in knowledge industry center is designed for high work efficiency by enabling direct logistics movement with cargo vehicles, attracting steady interest from manufacturing-centered companies. The logistics movement is optimized with a straight ramp and door-to-door system, and a high ceiling of up to 6 meters is applied to secure spatial utilization and a wide sense of openness, which appears to be highly attractive. Additionally, on the top floors, from the ninth to the tenth floor, office-type knowledge industry centers are created to enhance work efficiency with an open and spacious atmosphere, and some units feature terrace designs, allowing companies to choose according to their size with various floor plans.

[‘Hyundai Terra Tower Guri Galmae’ Knowledge Industry Center Screen Golf Course]

Consideration for tenant employees is evident in the abundant community spaces. Various community facilities such as seminar rooms, community lounges, screen golf courses, fitness rooms, shower rooms, club lounges, rest areas, and meeting rooms are established within the complex, offering the advantage of enjoying both rest and work simultaneously. Furthermore, public green spaces such as the Maple Garden on the second basement floor, the Community Garden on the first floor, the Square Garden on the eighth floor, and the Garden of Light on the ninth floor provide a pleasant natural environment.

Additionally, the Guri Wellness Health Checkup Center, offering various medical services, is planned to be established on the first floor of the complex with an area of approximately 1,190㎡. Scheduled to open in June, tenant employees will be able to enjoy diverse medical services nearby, including continuous health management solutions and wellness care programs.

The concept-type commercial facility "Rom Street," inspired by Rome's Spanish Steps, is also established from the L floor (basement 1) to the first floor, allowing for a one-stop lifestyle. The commercial facility features a distinctive MD composition, including cafes with vintage European-style designs. Especially, through luxurious commercial environment specialization reminiscent of Rome's Spanish Steps, it creates an exotic landscape and is becoming a local landmark.

"Hyundai Terra Tower Guri Galmae" is currently undergoing occupancy, and detailed information about moving in and sales can be obtained at the sales promotion center on the first floor of the complex.