Kakao's Kakao Shopping Live announced on the 27th that it will hold a 'Food Week' and conduct various promotions.
From today until the 2nd of next month, Kakao Shopping Live will open a live special exhibition featuring a total of 38 different food categories, including health foods, fresh foods, and processed foods during Food Week.
Starting with Chong Kun Dang Health, the event will feature various food live broadcasts including famous brands such as Jeju Samdasoo, Maeil Dairies, CJ CheilJedang, Fortnum & Mason, Haagen-Dazs X Google Play, as well as popular items among users like bulgogi, dakgalbi, and gopchang.
Each participating brand has prepared not only product bundles but also special benefits. Chong Kun Dang Health offers Davich eyeglass frames and lens exchange coupons, multivitamins, and more. Jeju Samdasoo will give away photo cards of popular singer Lim Young Woong, tumblers, and ground chairs. CJ CheilJedang will provide discount coupons as well as Shinsegae gift certificates and chicken sets through a raffle.
In each live broadcast, in addition to price discounts, customers who purchase on the day of the broadcast will receive an immediate 5% discount via Kakao Pay (up to 10,000 KRW discount, applicable up to 4 times per person).
Also, the recently added and well-received 'Quiz Event' can be found in all live broadcasts. The Quiz Event is a unique feature of Kakao Shopping Live that anyone watching the live broadcast can participate in, and through a raffle, a total of 100 chickens and 1,000 cups of coffee will be given away.
A Kakao Shopping Live official stated, "We have carefully selected brands that have received good customer responses through Kakao Shopping Live to present the Food Week promotion."
Meanwhile, Kakao Shopping Live has obtained a patent related to 'event functions associated with live broadcasts' and plans to enhance these functions through quiz events and others.
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