Producer Na Young-seok enters D2C... 'Torongi' goods sold at EggIsComing store

Cafe24 Builds Eggiscoming D2C
Integrates with Channel15ya and YouTube Shopping Store

E-commerce platform Cafe24 announced on the 27th that it supported the establishment of the official Direct to Consumer (D2C) store for the content studio 'Eggiscoming' and its entry into YouTube Shopping.

Eggiscoming is a content studio that includes star PDs and writers such as CEO Lee Myung-han, PD Na Young-seok, and writer Lee Woo-jung. Its representative works include variety shows like 'Seojin's House' and 'Ppyongppyong Earth Arcade,' as well as the drama series 'Hospital Playlist.' Recently, it has gained popularity with the web variety YouTube channel 'Channel Sibooya,' which has 6.39 million subscribers.

The appearance of Eggiscoming Store. [Image provided by Cafe24]

The newly opened Eggiscoming store sells products linked to programs such as Earth Arcade and Kongkongpatpat. Representative items include clothing, pouches, and cushions featuring the mascot character 'Torongi' from Earth Arcade and 'Siboonyang' from Channel Sibooya. Merchandise (MD) products using the Eggiscoming corporate logo and PD Na Young-seok's face are also showcased.

Since the 16th, Eggiscoming has been linking its D2C store with 'Channel Sibooya' using Cafe24's 'YouTube Shopping Integration Service.' Through this, channel visitors can conveniently purchase products after encountering them in the content. Eggiscoming plans to showcase various products in live streaming hosted by PD Na Young-seok and within YouTube video (VOD) content in the future.

Additionally, Cafe24 created a unique e-commerce environment for customers visiting the Eggiscoming store. Teaser videos of major content such as 'Jirak-i's Beep Beep' and 'Nana Tour' are played on the homepage front, and viewers can naturally move to related product pages or YouTube while watching the videos.

Fun elements such as egg-shaped designs, finger pointer-shaped mouse cursors, and curved designs resembling rolling eggs are placed throughout the store. Clicking the egg on the first screen reveals an Easter egg (hidden message) page celebrating PD Na Young-seok's Baeksang Arts Awards entertainment award win, providing fan service features. Additionally, a page introducing Eggiscoming's corporate information and history was added to solidify brand identity.

Cafe24 plans to collaborate and support so that elements expanding viewers' content experience in line with Eggiscoming's content can be installed in the store. Lee Jae-seok, CEO of Cafe24, said, "Eggiscoming, which has high-quality content enjoyed by all age groups, is expected to lead the expansion of the 'content commerce' ecosystem by broadening its business area into commerce," adding, "Cafe24 will continue to implement various e-commerce functions tailored to the needs of creators and content companies to actively support their entry into commerce."