No Brand Burger's Exclusive Cola Partnered with Mobile Game Surpasses 400,000 Units Sold

'Brand Cola Infinite Staircase Edition'
Surpasses 400,000 Units Sold in 20 Days
'NBB Stage' Game Plays Exceed 500,000
Popular Among Jalpa Generation for Fun and Rarity

Shinsegae Food announced on the 27th that the 'Brand Cola Infinite Stairs Edition,' a collaboration between No Brand Burger and the popular mobile game 'Infinite Stairs,' surpassed 400,000 cumulative sales within 20 days of its release.

Shinsegae Food Infinite Staircase Collaboration Product
Photo by Shinsegae Food

Released on the 1st by Shinsegae Food, the Brand Cola Infinite Stairs Edition is a limited-edition beverage featuring No Brand Burger's exclusive drink, Brand Cola, with in-house characters such as Burger Burger and Ssagae applied in the Infinite Stairs theme on the packaging.

This package includes a QR code that allows customers to enjoy the 'Infinite Stairs NBB Stage,' developed exclusively for No Brand Burger. The number of game sessions experienced through the QR code and the Infinite Stairs application (app) has exceeded 500,000.

Shinsegae Food explained that by offering the product not only as a drink to accompany burgers but also as an item to enjoy a fun game, it has received positive responses from the Zalpa generation (Gen Z + Alpha generation), who seek fun and unique experiences.

A Shinsegae Food representative stated, "We plan to actively engage in marketing activities that provide a unique experience exclusive to No Brand Burger and attract potential customers through collaborations with various brands."