Gift Truck-illycafe, 'illycafe Mobility' Brings the Aroma of Italian Coffee Nationwide

Gift Truck Launches Premium Coffee Illycafe Mobility on the 27th

Gift Truck and illycaffe are joining forces to introduce a new mobility service, 'illycaffe Mobility'.

Illicafe Mobility.

Gift Truck is a brand that aims to deliver 'happiness in everyday life' to people through food trucks, while illycaffe pursues the goal of enhancing quality of life beyond simply providing coffee.

The collaboration between these two companies has resulted in the creation of the 'illycaffe Mobility' food truck, offering people the opportunity to experience premium Italian coffee.

The core of this partnership is that anyone can enjoy illycaffe's premium coffee anywhere in the country. By utilizing the mobility of food trucks, it provides a new experience in which many people can easily and conveniently enjoy the unique taste and quality of illycaffe.

In addition, by creating a customized food truck that meets illycaffe's global branding standards, it is expected to deliver an authentic Italian customer experience to people.

So far, illycaffe Mobility has met potential customers in various fields at corporate and community events, and starting from its official launch today, it will also be available in everyday spaces such as universities and apartment complexes.

Park Sanghwa, CEO of Food Travel, the operator of the food mobility service 'Gift Truck', said, "Gift Truck always aims for customer satisfaction and happiness by providing high-quality food and service. We expect that collaborating with illycaffe, a brand with similar values, will help us move one step closer to this goal. We will continue to offer new customer experiences through collaborations with both global and local brands, and strive to make our collaborative brands known nationwide."

Yoon Sangjin, Head of Marketing at Kuro Holdings, the exclusive partner of illycaffe S.P.A in Korea, said, "We find great significance in the launch of illycaffe Mobility through our collaboration with Food Travel. We hope that illycaffe Mobility, infused with the spirit of Italian coffee, will deliver the fragrance and inspiration of illycaffe to many people."