Hektoino Enters Top 10 of 'Top Publisher Award 2024' with 'Foot Income'

IT-based information service company Hecto Innovation announced on the 24th that it has been selected as one of the top 10 domestic app publishers, standing shoulder to shoulder with leading big tech companies and large corporations in Korea.

Hecto Innovation received a trophy by ranking 6th among domestic publishers in the ‘2024 Top Publisher Awards’ selected by the global mobile app market analysis site 'data.ai'. This is the first time Hecto Innovation has entered the top 10 publishers.

The Top Publisher Awards is an event hosted by data.ai that selects publishers who have achieved notable performance in the global app market. It started in 2012 and is celebrating its 13th anniversary this year. The awards comprehensively evaluate performance using the Mobile Performance Score, an internal metric that considers engagement, monetization, user acquisition, and growth.

Hecto Innovation’s selection as a top publisher was driven by BalroSodeuk, which was launched in 2023. BalroSodeuk is an app-tech marketing platform that rewards various daily activities based on walking. It returns income for good habits in daily life and, thanks to its diverse fun elements, has gained popularity evenly across all age groups. In its first year, it ranked first in the health category on both major mobile app markets and is growing into a mega platform.

Nam Young-kwang, Head of Strategic Planning for BalroSodeuk, said, "We are pleased to be selected as a top publisher alongside companies representing Korea at a global awards event," adding, "We will continuously enhance our service and build a new platform ecosystem to nurture BalroSodeuk as a representative app of Korea.”