SBXG Signs Naming Sponsorship Agreement with BNK Financial Group

Content AI solution company Fobaifour's subsidiary SBXG announced on the 24th that it has signed a naming sponsorship agreement with BNK Financial Group.

Following the sponsorship agreement, all teams under the esports team ‘FearX’ operated by SBXG will be called ‘BNK FearX’ starting next month. Additionally, the BNK Financial Group logo and name will be prominently displayed on player uniforms, stadium installations, team-produced materials, and various other places.

The esports team ‘FearX,’ actively participating in global leagues such as the League of Legends Champions Korea (LCK), KartRider, and Rainbow Six Siege, signed an agreement with Busan Metropolitan City in July 2021 and has since become widely recognized as the representative esports team of the Busan region, following baseball, soccer, and basketball.

BNK Financial Group, which has established a relationship with SBXG through the main naming sponsorship, is a leading financial company representing the Busan and Gyeongnam regions. It operates in various sectors including BNK Busan Bank, Gyeongnam Bank, capital, and venture investment. The company is regarded as a leader in ESG management within the financial sector, consistently presenting sustainable growth models in collaboration with the local community.

Executive Director Ahn Soo-il, Head of Group Brand Division at BNK Financial Group Holdings, said, "As a representative company of Busan, we believe it is our important duty to contribute to the development of the local community. Through the naming sponsorship with the esports team FearX, we will grow together with the community, communicate with the younger generation, and create a sustainable future."

SBXG CEO Lim Jeong-hyun stated, “It is a great honor for SBXG to partner with BNK Financial Group, a leading company in Busan. As we have signed a meaningful naming sponsorship, FearX will repay with good results so that Busan can be energized through esports.” He added, “We will always do our best to establish FearX as a citizen-friendly team that actively communicates with the citizens.”