First Meeting of the Cheongsong-gun Festival Promotion Committee Held
The 'Cheongsong Apple Festival,' Korea's leading apple brand festival, has begun preparations for this year's event.
Cheongsong County (Governor Yoon Kyunghee) announced on the 23rd that a meeting of the Festival Promotion Committee was held in the county office's first conference room on the 22nd.
At the meeting, 21 committee members attended and deliberated and decided on the timing, direction, and theme for the 18th Cheongsong Apple Festival.
The committee agreed to hold this year's festival for five days from October 30 to November 3, during the peak season for Cheongsong apples and when autumn tourists are most concentrated, at the Hyunbiam area of Yongjeoncheon. The theme of the festival was set as "Cheongsong Apple: Endless Soaring."
This year's Cheongsong Apple Festival will focus on increasing interest and participation among people in their 20s and 30s, who have high purchasing power and strong influence on social media. The festival will be held both online and offline, aiming to enhance year-round promotional effects for potential Cheongsong Apple Festival customers. In addition, a dedicated website will be established and operated to continuously document the festival's history.
Yoon Kyunghee, Governor of Cheongsong County, said, "After much discussion and consideration of various circumstances, the committee has decided on the timing and direction of the festival. In line with the theme 'Cheongsong Apple: Endless Soaring,' we will organize a diverse event to showcase the many facets of Cheongsong Apple, Korea's leading brand."
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