[Today's New Arrivals] Lotte Homeshopping, YouTuber Babgubnam's 'Teukwang Tongdari' and More

Paikdabang, Two Types of 'Shukrimi Beverages'
Daiso, Ultra-Cooling 'EasyCool Apparel'
Castelbajac, Launches Premium 'Black Line'

Introducing new products unveiled by the distribution industry on the 23rd. Lotte Home Shopping will launch the 'Teukwang Tongdari' together with the 1.3 million-subscriber mukbang YouTuber 'Bapgumnam' on the 24th. HiteJinro released the premium distilled soju 'Ilpum Jinro Oak 25,' and Paikdabang introduced two new cream puff drinks. Daiso is launching 'Easy Cool Clothing' with an added ultra-cooling line to welcome the hot summer. In the fashion industry, Castelbajac is releasing a premium 'Black Line' targeting younger customers.

Lotte Home Shopping Launches ‘Teukwang Tongdari’ with 1.3 Million YouTuber Bapgumnam

Lotte Home Shopping announced the launch of ‘Teukwang Tongdari’ in collaboration with the 1.3 million-subscriber YouTuber ‘Bapgumnam,’ famous for his mukbang content with a skewered meat concept. The broadcast will air on the 24th at 4:30 PM. Bapgumnam is known for his 'cook-mukbang' (cooking and eating broadcast) where he cooks food himself using firewood and charcoal at a countryside house located in Hongcheon, Gangwon Province.

After seven months of development, Bapgumnam’s Teukwang Tongdari uses only carefully selected high-quality whole pork front legs. Reflecting Bapgumnam’s opinion that good meat should be eaten in its intact form, the product showcases a meat visual reminiscent of what you might see in comics. Bapgumnam will personally appear on the broadcast to share his special recipe and introduce the product.

HiteJinro Releases Premium Distilled Soju ‘Ilpum Jinro Oak 25’

HiteJinro has launched the premium distilled soju ‘Ilpum Jinro Oak 25.’ This expands the portfolio following the popularity of the high-proof ‘Ilpum Jinro Oak 43’ released in July last year. Oak 25 is a premium distilled soju blended using top-quality base spirits aged for over five years under strict management in the country’s largest wooden barrel aging room. Based on the proven know-how from Oak 43, it features a uniquely smooth aroma and flavor. Consumers can enjoy its special taste in various ways such as straight, on the rocks, or highball.

The product packaging and volume (375ml bottle) are the same as Ilpum Jinro Oak 43. To emphasize that it is a distilled soju blended with wooden barrel-aged base spirits, the label is black, and the product name and crown are in gold, enhancing its premium feel. Ilpum Jinro Oak 25 will be available nationwide through entertainment and home channels following its first shipment on the 23rd.

Paikdabang Launches Two ‘Shucreamy’ Drinks Featuring Sweet Cream Puff Flavor

Paikdabang is releasing two ‘Shucreamy’ drinks (Shucreamy Latte, Shucreamy Coffee Shake) that utilize soft and sweet cream puffs. This new menu was developed reflecting consumer demand for new coffee offerings. The ‘Shucreamy Latte’ features a caf? latte base topped generously with rich yellow cream puff topping, delivering an excellent harmony of coffee and sweet cream flavors. It especially boasts a richer and smoother taste by using chewy cream puff made with animal-based fresh cream.

The ‘Shucreamy Coffee Shake’ emphasizes the sweetness and coolness of cream puff, making it a perfect summer beverage. This menu blends espresso, milk, ice, and cream puff, allowing consumers to enjoy a smooth yet sweet flavor in a refreshing way. In addition to the Shucreamy drinks, Paikdabang is also launching two desserts ideal for the summer season: ‘Iced Milk Cream Bread’ and ‘Iced Chocolate Cream Bread.’ These are reinterpretations of cream bread, popular among the Millennial and Gen Z (MZ) generations, in Paikdabang’s unique style.

Daiso Adds Ultra-Cooling Line... Launches ‘Easy Cool Clothing’

Asung Daiso is introducing ‘Easy Cool Clothing.’ Easy Cool is a clothing line made from fabrics suitable for wearing lightly on hot summer days. It gained significant attention last summer for its affordable prices and quality products. This year, an ultra-cooling line has been added, offering a comfortable wearing experience with powerful cooling materials. Over 30 products are available, including ultra-cooling clothing, cooling clothing, and mesh clothing. The ultra-cooling clothing is designed to enhance the cooling index, providing a cold touch sensation. The ‘Ultra-Cooling Seamless Drawers’ use cold cooling materials that provide an immediate cool feeling when worn, and the seamless design minimizes seams to reduce irritation or pressure, making it ideal as summer innerwear. The ‘Ultra-Cooling 7/8 Pants’ do not cling even after long wear, making them comfortable pajamas for tropical nights.

Expanding Young Customer Base... Castelbajac Launches Premium ‘Black Line’

Golf wear brand Castelbajac is launching a new premium line called the simple and modern ‘Black Line.’ Castelbajac plans to intensify its efforts to target younger customers by offering a differentiated line featuring a clean monochrome style, contrasting with its existing bold colors and flashy patterns. Trendy and competitive products such as anoraks, sweatshirts, and jumpsuits with youthful sensibility will be introduced.

Representative Black Line products for the spring and summer seasons include a zip-up jacket with a black color and a gradient logo print for added uniqueness. The lining is mesh, allowing for cool wear even in summer. The printed skirt, which can be styled as a set with the zip-up jacket, features a waistband with volume embroidery of the Castelbajac logo, combining style and comfort. A Castelbajac official stated, "We plan to continuously expand the premium line to capture a diverse customer base.”