FSN, a KOSDAQ-listed company, announced the official launch of its mobile advertising monetization integrated operation service, 'ADwhale.'
ADwhale is an integrated advertising platform that simultaneously utilizes most domestic and international ad networks to provide a one-stop solution for mobile advertising operations and monetization. Based on the largest media power in Korea accumulated through the operation of the mobile ad network 'Cauly,' it offers an all-in-one integrated solution service to maximize media revenue, as well as a unique business model consulting service for publishers.
FSN introduced Korea's first mobile display ad network platform, 'Cauly,' to the Korean market in April 2010. It has led the rapidly changing ad tech market by launching the ad exchange platform 'Admize,' the audio advertising platform 'Dillo,' the reward-based advertising platform 'PointClick,' and the content provision platform 'TokTokTok.'
Additionally, through its subsidiary Doohub, FSN is expanding into mobile app services. Based on a deep understanding of the difficulties publishers face in monetization operations, it is building an environment that can respond more quickly and efficiently to the necessary functions and services. Currently, Doohub's main services include the global fandom platform 'MY1PICK,' the game marketing platform and playtime reward app 'CashPlay,' and the idle app tech app 'CashRun.'
Jomyeonghyun, Head of FSN's Advertising Business Division, stated, “ADwhale, designed based on over 14 years of accumulated big data and concentrated know-how, maximizes advertising revenue and provides all integrated services necessary for monetization operations, including ad linkage, operation, and revenue settlement.” He added, “Since monetization consignment services are also provided depending on the contract method, it will be an excellent solution to alleviate the burden and concerns related to advertising monetization.”
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