Use the Simple Pinklight Mobile App Without Visiting Public Health Centers, Up to 6 Months After Childbirth
Various Events and Campaigns to Celebrate App Launch... Promoting a Culture of Consideration for Pregnant Women
On the 20th, Busan City will launch the ‘Pink Light’ app, the nation’s first mobile application to promote priority seating for pregnant women.
‘Pink Light’ is a system where, when a pregnant woman carrying a transmitter (beacon) approaches a priority seat, a separate receiver emits a light and voice message encouraging others to offer their seat. This app has been developed as part of the Pink Light feature enhancement project.
Previously, pregnant women had to visit a public health center to receive the transmitter (beacon) in order to use Pink Light. Now, without visiting a health center, they can simply download the mobile app, complete a one-time identity verification, and use Pink Light until six months after childbirth.
The app consists of features such as ▲Pink Light ▲childbirth and childcare information ▲institutional guides ▲carriage information, and allows pregnant women to directly select and control the operation, sound, and light of Pink Light.
The sound (Pink Light guidance message) says, “When the light blinks, please offer your seat to a nearby pregnant woman,” and users can choose from three versions: announcer voice, Jagalchi Ajimae voice, or child’s voice.
The light’s intensity and blinking speed can be freely adjusted. Pregnant women can freely turn the light and sound ON or OFF according to their preferences.
Pregnant women living outside Busan can also use the priority seating by simply installing the Pink Light app and can easily access various childbirth and childcare information.
Since piloting Pink Light on the Busan-Gimhae Light Rail Transit in 2016, Busan City has installed and operated 576 Pink Lights on subway lines 1 to 4, starting with line 3 in 2017.
Based on the know-how gained from the Pink Light project, the city has improved the transmitter and receiver operation system and enhanced management convenience.
In August last year, the city improved the Pink Light design through a citizen survey and has discussed the production and installation of display-type Pink Light receivers for the new line 1 trains, in collaboration with Busan Metro, to be introduced sequentially.
The display-type Pink Light receiver can continuously display various campaigns and promotional videos related to pregnant women-friendly policies inside the trains, 365 days a year.
The city plans to utilize big data from Pink Light users to identify preferred time slots and promote line-specific campaigns.
To commemorate the launch of the Pink Light app, the city will also conduct various events and campaigns to spread a culture of consideration for pregnant women.
Passengers can find ‘Pregnant Women Priority Theme Trains’ at priority seats on subway lines 1 to 3.
In addition, to celebrate the launch of the mobile app, an online event will be held from the 20th to the 28th. Pregnant women participating via the Pink Light receiver or mobile app will have a chance to win coffee gift certificates through a raffle.
On May 22, at Centum City Station, Busan Transportation Corporation and the Busan branch of the Planned Population Federation of Korea will hold various campaigns including Pink Light promotion, a small concert for pregnant women, pregnancy experience activities, and ‘Insaengnecut’ photo sessions.
Woo Miok, Director of Busan City’s Women and Family Affairs Bureau, stated, “With the enhanced features and new design of the Pink Light priority seat notification system, we expect to establish a big data foundation for Busan-style pregnancy and childbirth policies,” and added, “We ask for the continued interest and support of citizens so that Busan can become a city that is friendly for childbirth and child-rearing, creating an environment where pregnant women are respected.”
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