Lotte Hotel & Resort to Open First L7 Hotel in Busan at Haeundae Next Month

Operation of Three Multi-Brand Hotels in Busan

Lotte Hotel & Resort announced on the 20th that it will open 'L7 Haeundae,' the first L7 hotel in the Busan area, next month.

L7 Haeundae is the first new hotel introduced by Lotte Hotel & Resort in Korea in four years since Signiel Busan in 2020. It has a total floor area of 26,896㎡ and spans from 7 basement floors to 19 above-ground floors, located near Haeundae Beach. With the opening of this hotel, Lotte Hotel & Resort will operate three hotel brands in Busan (Signiel Busan, Lotte Hotel Busan, and L7 Haeundae).

Interior view of the Junior Suite Room at 'L7 Haeundae' in Busan. [Photo by Lotte Hotel & Resorts]

Before the grand opening of L7 Haeundae, Lotte Hotel & Resort is launching a commemorative promotion. Until July 25, the 'Don’t Tell The Others' package will be available exclusively to Lotte Hotel Rewards members. This package includes a one-night stay with breakfast for two or a one-night stay with rooftop pool admission tickets for two or three people depending on the room type (guests must select the admission time in advance: ▲1st session 9:30 AM?11:30 AM ▲2nd session 2:00 PM?4:30 PM ▲3rd session 5:00 PM?7:30 PM ▲4th session adults only 8:00 PM?10:00 PM).

A representative from Lotte Hotel & Resort said, "L7 Haeundae is the youngest and most vibrant hotel among Lotte Hotel & Resort’s properties in the Busan area. With its prime location closest to Haeundae and the unique style and sensibility of the L7 brand, it will continue the successful path of L7 hotels."