Too Cool For School, Rom&nd, Manyo Factory, and others join
"Will become a mobile beauty leader with exclusive products"
Style commerce platform Abley announced on the 16th that it has launched a beauty-exclusive line called 'Only Abley'.
Only Abley refers to a cosmetics lineup that offers exclusive benefits such as exclusively planned products and the lowest prices available only on Abley. A beauty specialist MD carefully selected popular brand products that meet user needs based on big data accumulated from over 8 million monthly active users (MAU).
Popular color makeup brands like 'Too Cool For School', 'Rom&nd', and 'iBeam', as well as 'Mediheal', 'Skin Food', and 'Manyo Factory' have released Abley-exclusive products. ‘Koringko’, known as the ‘strand eyelash specialty store’, and makeup tool brand 'Picasso Lounge' also launched exclusive set products.
The results are also impressive. The set ‘By Rodin Nose Shading + Nose Brush’ introduced by Too Cool For School ranked first in Abley’s overall fashion, beauty, and lifestyle popularity rankings immediately after sales began. Manyo Factory’s set ‘Pure Cleansing Oil 55ml + Panthenol Mask Pack + Pure Foam 20ml’ also ranked first in the beauty category last month. Abley plans to expand collaborations with popular beauty brands such as ‘Banila Co’ and ‘Lilybyred’.
Meanwhile, Abley is holding a ‘Beauty Grand Sale’ until the 22nd, offering various cosmetics including Only Abley products at discounted prices. All members will receive discount coupons worth a total of 50,000 KRW applicable to all beauty products, and first-time buyers will also be given a 50% discount coupon.
Jungmin Cho, Head of Abley Beauty, said, “We plan to actively discover beauty products that can only be found on Abley to solidify our position as a leader in mobile beauty.”
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