Samsung Securities Appears at 'Byuminra'... 10,000 MZ Generation Gather at Booth

Music Festival 'Beautiful Mint Life 2024'
US Stock Promotion 'MijuZERO' Popup Event Held

Samsung Securities held a 'MijuZERO' pop-up event at Olympic Park's 'Beautiful Mint Life 2024' on the 11th and 12th. Photo by Samsung Securities

Samsung Securities announced on the 14th that more than 10,000 people attended the 'MijuZERO' pop-up event held at the music festival 'Beautiful Mint Life 2024' on the 11th and 12th.

This event was organized to spread the trend of investing in U.S. stocks, which is gaining interest among the young MZ generation (Millennials + Generation Z).

Visitors experienced various prizes and interactive events, including not only music performances but also visiting the Samsung Securities booth to receive the 'MijuZERO' canned drink symbolizing the 'U.S. Stock Trading Fee ZERO Event,' a scratch-off prize event, photo kiosk photography, and Naver Point (5,000 KRW) coupons for customers who signed up for the Samsung Financial Networks integrated application (app) 'Monimo.'

The MijuZERO drink was named after Samsung Securities' ongoing 'U.S. Stock Trading Fee 0 Won' event and was prepared in collaboration with a craft beer company.

The 'U.S. Stock Trading Fee 0 Won' event offers new and dormant overseas stock customers zero online trading fees for U.S. stocks for three months, and after the three-month period, a lifelong online trading fee of 0.03% is applied.

Lee Chang-hoon, head of the Marketing Strategy Team at Samsung Securities, said, "In line with the recent expansion of U.S. stock investment among the MZ generation, we held a pop-up event at a music festival frequently visited by the MZ generation. Visitors at the site showed great interest in Samsung Securities' U.S. stock investment event by participating in various prepared interactive events."

Meanwhile, Samsung Securities is conducting various cultural content collaboration events for customers beyond music festivals. On May 9th and 10th, they invited singer Kwon Eun-bi and dance crew LACHICA to the gala show of the IR event 'Samsung Global Investors Conference' held for domestic and international institutional investors. In April, Samsung Securities also held the 'National SNI Family Cinema Super Week' for a week targeting ultra-high-net-worth clients, with about 2,000 customers participating.