AI Creates Ads Too... Innocean Unveils Nongshim New Beverage Campaign

Nongshim Brand Advertising Uses Generative AI for the First Time
AI Applied to Advertising Images, Videos, and Materials

Innocean announced on the 14th that it has started advertising for Nongshim's beverage brand Dayplus's new product, 'Dayplus Postbiotics.'

The advertisement, planned and produced by Innocean, utilized generative artificial intelligence (AI) throughout the entire production process. This is the first time for a Nongshim brand. The ad emphasized that the ion drink released by Nongshim features zero sugar and low calories.

Innocean announced on the 14th that it has started airing an advertisement announcing the launch of Nongshim's beverage brand Dayplus's new product, 'Dayplus Postbiotics.'
[Photo by Innocean]

This campaign employed generative AI tools in all stages, from prompt writing to image and video generation. The advertisement's concept was created with a setting where consumers interact with generative AI. Consumers request the AI to create desired images, and the results are produced accordingly.

An Innocean representative said, "Through this campaign, we hope that Dayplus Postbiotics will establish itself as a zero-sugar functional ion drink setting a new standard for daily ion beverages and bring a fresh breeze to the ion drink market."

Meanwhile, Nongshim Dayplus Postbiotics is a functional ion drink containing postbiotics, recognized as the 4th generation probiotics, and rich dietary fiber (13g).